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What is Content Curation?

– Posted in: Content Marketing, Online Marketing


So, it’s probably safe to say that you’ve never laid awake at night wondering what content curation is,  right? But, chances are that your marketing strategy could benefit from a little content curation magic.

But what is it anyway?  Simply put, content curation is the aggregation of internet info aligned in a way to help market your product.  It is a fancy way of describing the act of using content that others have created in order to aid in you own marketing strategy.  Before we go any further, let’s be clear that I’m not suggesting to plagiarize all good content you come across.  There is certainly a right and a wrong way to curate content.  So let’s talk about it!

Whether on Facebook, Google Plus, Twitter, Pinterest, blog posts, or any of the other ways you are marketing online, coming up with constant, good-quality content is cumbersome.  Even the most creative of marketers struggle at times with keeping good information flowing.  When this happens to you, and it will, just remember that endorsing the thoughts of others in your industry can be just as powerful as coming up with your own.  Why not share a post from an authority figure in your industry?  Retweet an interesting message on twitter.  Cite the thoughts of other great minds, and give them credit for it!  This is important.  Never forget to give proper attribution, or credit, to the original source.

As strange as it may sound, sharing the content of others benefits both parties.  It benefits your marketing content, it spreads the information of the marketer you are citing, and it gives both of you an excellent opportunity to network together.  In preschool you probably learned that sharing is caring, but in online marketing, caring is sharing.

The concept of content curation is nothing new.  You have probably done it countless times in school with every research paper you ever wrote.  So why not put those well-sharpened research skills to work and get curating online?

Still want to know more?  Click the link below to hear it first hand from the pros.

#32 Content Curation: The Quickest, Easiest Way to Content Marketing


Comments on this entry are closed.

Tyler Tebbs June 17, 2014, 8:43 am

love the concept of content curration. Social media posting can be very overwhelming but
if you currate your content affectively, it isn’t a big deal.

You mention that you like to post other internet marketers content. Do you have a recommendation
in regards to how often you post your content in comparison to posting others?