For the third year in a row, the Superbowl set a record for the most watched event in TV history. And that’s cool, except that as an internet marketer, I couldn’t care less about TV.
So, what did us online geeks learn? Well, check this out. Of the millions of dollars spent by the Madison Avenue marketing types, they made some very interesting choices regarding social media. Of the “Big 4” social networks, Facebook, Twitter, Youtube, and Google Plus, here’s how often each was referenced in the pricey ads placed on Superbowl Sunday:
Twitter 26 times
Facebook 5 times
Google plus 0 (shut out! slammed! ignored!) Poor Google…
Youtube 1 measly mention.
The takeaway is obvious. The “big boys” are putting their social marketing money on Twitter. Strange, but true. And often times, as much as I don’t like the non-roi tactics of the Madison Avenue types, they have a bunch of pencil pocketed number crunchers who pay a lot of attention on what’s going on in the media world. So, it pays to pay attention to what they are doing.
I think there’s a pretty clear message here that Twitter is crucial to a marketing campaign of any type. And why not? It’s cheap, it’s easy, it’s actually pretty fun, and if you do it right and aren’t an obnoxious spammer like most people, it can add to your bottom line with very little time or cash outlay on your part.
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