A few years ago I built an online recruiting system for a company. When we launched it, the owner of the company was absolutely shocked by the reaction.
He was convinced that everybody in his company used a certain “system,” that he had been teaching. They all nodded their heads when he spoke, and even gave testimonials as to how this system worked.
Then we launched our online system, and it was like throwing a fox in a chicken coop. The leaders freaked out, and started explaining to him how this would compete with their own, unique system (that they had never explained to him they were using!)
It turned out most of his leaders had adopted their own systems, and none were building the business how he thought they were. So the company was growing, but it was growing through about 10 different methods.
I’ve seen this time and again. Leaders get so hung up on duplication, that they forget Jim Rohn’s analogy that leadership is like herding cats. It really is. So I say, why fight it? Stop trying so hard to get them to do it your way, and allow them to market their business.
The best thing to duplicate is the 4 C’s:
1. Capture leads
2. Cultivate the leads
3. Close them into the business
4. Coach them.
That’s it! But if you think your “system,” whether online, or mailing DVD’s, handing out magazines, PBR’s, etc, is going to duplicate, get over it! Your cats are, in the end, going to do whatever the heck they want, and you can enjoy a massive income from a bunch of people doing it their own way, so why fight it?
Just be active, set a good example, and of course teach them what works for you. But if they run off and do something else that works, just be the wind in their sails..