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On Silos and Increasing SEO Rankings

– Posted in: Affordable SEO, SEO Tips, Traffic Strategies

For those of us who deep dives into SEO, building out a “Silo Structure” is old news… but it’s one of those things that’s really hard to explain to a webmaster or somebody who just wants to get a site built without too much bother.

Yet, it’s critical in web marketing sometimes to “slow down to go fast,” in other words, if you will slow down enough to understand this, and build your website right, then you’ll get that traffic later, if not, you may not get the rankings you’re after.

So, here’s a short primer on the subject, with an excellent video from Peter Garety to really put meat on the bones. First, look at this graphic:a good silo graphic for website construction

Each silo is built around the keyword research. For example, I’m doing improvements on an existing site right now, raspberryketonepro.com. The primary keyword, Raspberry Ketones, is the major keyword I’m going to go after. Using Google Keyword Planner, I identified four longer tail keywords, such as “raspberry ketone diet,” “best raspberry ketones,” “buy raspberry ketones” etc. Once I identify four great long tail keywords, I then create a silo for each one, and do keyword research on each of those words, to find even longer tail, or related keywords.

Then, you just create a page for all the top level silo keywords, then four posts that link to the page, as described in the video. It’s not that hard to do, it’s been proven time and time again to be an effective way to get rankings, and it’s in keeping with how Google “thinks.”

Don’t think of this as some sort of SEO gimmick or trick, it really is a website structure that Google loves, and it organizes your content into a methodology that makes sense to both visitors and Google bots. For much more clarity, and detail on the process, watch this:

And if you have a question or comment, leave it below, I will answer!.

Comments on this entry are closed.

Brent June 3, 2015, 9:00 am

it’s sobering for a guy who’s been teaching marketing for years to realize how profoundly different the infrastructure of marketing is today when compared with what I learned in business school.