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Nailing Your Social Marketing Strategy in 2014

– Posted in: Content Marketing, Google Plus, Social Marketing

Where you should be focusing, what services you should be ignoring, and current best practices on extracting traffic and sales from social media.

Where You Should Be Focusing:social-network-active-users-2013-infographic

At the end of last year, Dustin W. Stout created a great infographic that summed up the top social media networks and how they stack up against each other. The basic breakdown is this: (listed in descending order of number of users)

Boring List

  • Facebook is 9 years old and has 1.2 billion users
  • Google+ is 2 years old and has 540 million users
  • Linkedin is 10 years old and has 259 million users
  • Twitter is 7 years old and has 232 million users
  • Instagram is 3 years old and has 150 million users
  • Pinterest is 3 years old and has 70 million users

Now let me reorganize this list in ascending order of age:

“Make You Think” List

  • Google+ is 2 years old and has 540 million users
  • Pinterest is 3 years old and has 70 million users
  • Instagram is 3 years old and has 150 million users
  • Twitter is 7 years old and has 232 million users
  • Facebook is 9 years old and has 1.2 billion users
  • Linkedin is 10 years old and has 259 million users

 Let’s Start Thinking Then

I don’t know about you, but that makes me start thinking… Social media is constantly changing. It’s basically the one constant that we have; change. So if we simply arrange the networks by age, and then notice the number of users compared to the previous list. Which ones are on average more towards the top on both lists? Which ones are more towards the bottom on both lists? What’s each networks’ average place in the list? These are very simple statistics, but they’re just to get us thinking about deeper questions like:

  • Which network has experienced the most growth in 2013?
    • Could indicate a bright future…
  • Which one has the most engagement?
    • Users ? engagement, and we should be going for quality not quantity…
  • Which one has the demographic I’m looking for?
    • Maybe it’s the youngest one with more early-adopters…

Thinking a little more in depth about these can lead you to develop a better understanding of where you should be spending your time.

I’m not saying that you should only use that one social network. But let’s be honest, social networking takes a lot of time and to get out into all the places that you need to be and engaging there regularly takes a lot of time that not everyone has. (unless you’re a large corporation like Coca-Cola, then you can rock every single network without making sacrifices)

The approach we take is this:

Blast Your Content

But I take it one step further because you can’t just post things and hope that people suddenly start liking, commenting, sharing, etc. It’s like throwing the spaghetti noodles at the ceiling to see if they’re done… (that is fun though!) If they don’t stick, they need cooked more; if they stick for too long, they’re overcooked; if they stick for a couple minutes then fall down, they’re perfect. (http://www.youtube.com/watch?v=vpD1LLXJQ9Q) Umm, doesn’t seem like the best method to me.

How about let’s try research, testing, modifying, adapting, innovating, and just good ol’ adding value to people’s lives in all spheres? Because people don’t like wet noodles thrown at them.

Adding Value:

You may think this just means writing good content and not posting spammy ads to sell your product. But, it’s a lot more than that. You see, we’re talking about social networks here. People are on them to be social. That means they want to like and comment on things, and they want their things to be liked and commented on. So if all you do is post your own content, you’re missing HALF the point of a social network!

I consider value to be added when someone comments on my post, so obviously they’d feel the same way. Stephan Hovnanian sums up some great ways to actively engage on social networks, going beyond posting your own content. (he tailors it specifically to Google+, but it can be applied to others as well)

Google+_Tip

Dave and I will be talking in further detail about all these networks, how they can bring more traffic and dollars your way, and which ones you need to avoid to not waste your time.

Join us this Friday for a special event: #30 Nailing Your Social Marketing Strategy in 2014

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