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Lead Generation Myths

– Posted in: Lead Generation

I just did a search for the term “lead generation myths” and it was interesting what I found. It’s a very self-serving term, of course. Most people who create content about a topic like this one have something to sell (myself included, to be totally transparent 😉

So what do you find when you search “lead generation myths?” Well, obviously you can do the search yourself, but here are the top answers I found:

-There really aren’t any free online lead generation strategies.
-Relationship businesses can’t be done on the internet.
-It is not possible to generate high quality, low cost leads online.
-Sheer Activity is the Only Thing That Matters in Sales.
-Sales 2.0 Leads are Qualified.
-It’s Important to Sort “Leads.”
-Websites don’t affect lead generation.
-Don’t market to current clients.
-We need more brand recognition first.
-We need to run some magazine ads.
-Direct mail doesn’t work.

I’m sure all of these are valid, and truth is in the eye of the beholder. Every marketer is in a different situation. But from my experience, there are some new myths that need to be added to the pile:

1. Lead generation is easy. It’s not. While it may seem that way for those of us that have figured it out, we often forget just how much time, trouble and money it took to get a decent lead generation system in place.

2. Lead generation is free. It’s not. It costs, either in time, money, or both. Nobody should step into the game with any delusions. Worth it? Yes. Free? No. Now, it gets cheaper and easier as you go, and the investment is worth the trouble, but let’s be honest with newbies and tell them it’s actually work.

The fact is, I love generating my own leads, and I encourage everybody to do the same. But I realize it’s not as easy and it’s not free, but it is worth it. The key is to keep the rest of your business humming while you figure out how to play the game.

To easily get 100 leads every single week while you figure out the game, (and save a lot of money on lead gen!) simply visit my online network marketing site for a simple solution.

Comments on this entry are closed.

healthy May 8, 2010, 8:50 pm

Hi, nice blog. I get any information. Thanks
.-= healthy´s last blog ..Natural Cures For Diabetes =-.

Alan Eames May 13, 2010, 12:47 am

Hi Dave,

I read your blog after finding “Top 50 MLM Blogs” list. After reading the above post, I was shocked to notice that you had 0 comments. This is a great article and very honest, which I love. It isn’t easy, but so worth it.

.-= Alan Eames´s last blog ..Residual Income =-.

ravi June 17, 2010, 10:51 pm

Lead generation is very useful in increasing the interest of the consumers. This article provides very useful information about lead generation by listing them in points, easy to follow.

SRI June 18, 2010, 10:04 am

woh indeed wonderful post and is greatly helpful in all sense.Simply outstanding in all forms. I would like to say a lot of thanks to you.

vini June 20, 2010, 9:59 am

There could be no words to express my gratitude and thanks in regard to your esteemed site in giving precious information. I could gather several ideas relating to Myths.

Marsha Vaz June 20, 2010, 11:50 am

An easy to follow instruction list. Lead Generation which can sometimes be a nightmare to keep up with is rationally put down here by Dave in a step by step fashion. Thankyou for the blogpost.

William T November 12, 2010, 10:12 am

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Seo Birds September 19, 2012, 1:52 am

Lead generation is very useful in increasing the interest of the is the most important part of B2B thanks for shearing.