Twitter advertising is here. That’s about all I have to say about that, as I haven’t yet tested it, but I will be putting together a campaign and will definitely post the results. If you have any experience with it, positive or negative, please post a comment here. Meantime, there’s a great piece over at Search Engine Land on the topic, along with how to get your first $100 of advertising on Twitter for free:
As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups. What’s not clear to me — and I’ve reached out to Twitter Communications to learn more — is who all is getting these emails and how many are being sent.
Twitter’s self-serve ad product is still invite-only, and was originally focused on small business owners. But the company has been sending out invites to more accounts: the account for my (non-profit) U2 fan site was invited to advertise a couple days ago, and my personal account got an invite a month or two ago.
The $100 offer is a more aggressive incentive to get users to give Twitter ads a try. The fine print at the end of the email explains that the discount is only for accounts with a U.S. billing address that have never advertised on Twitter — in other words, people like me that have been invited to advertise, may have kicked the tires a bit, but decided against it.
I asked around on Twitter while writing this story, and others are saying they’ve also recently received the $100 incentive offer.