Recently, we studied the most common “spam words” that kept promotional e-mails from getting into prospects in-boxes. Our study is based on millions of sends, so I’m confident the info here is accurate.
If you want your message to get through, don’t use any of the following:
|Click here link|
|Do it today|
|For just $ (dollar amount here)|
|get it now|
|Limited time only|
|Save up to|
|Take action now|
I realize it makes word-smithing a little harder, but all of your creativity is meaningless if your prospect doesn’t get your mail, so take the extra time to get rid of these bad words to ensure your mail gets through!.