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Episode 21 Show Notes

– Posted in: Radio Show

Slideshare traffic: boasts that it’s “the largest content sharing platform” on the web. Well, it certainly gets us a lot of traffic. Recently, a slide presentation I uploaded got over 3,000 view in 72 hours, not too shabby. And… these are mostly business savvy individuals, not Youtube “entertainment” types.

Check the presentation I’m referring to here, and reverse engineer! Remember the importance of a great title!

Simplified Content Arbitrage. Our premium members understand what “Content Arbitrage” is, we have a whole course on it in our back office. But, happily, the rise of Pinterest, and opportunities like the one above, along with the incredible success you can achieve with Facebook pages, are making our entire Content Arbitrage process more simple! The shift in focus from words, to graphics, are creating a new opportunity to focus on simple, quick graphics, and in some cases article writing may not even be necessary. We will update our Content Arbitrage training to reflect these changes this week!

Case study on my new “Gamer” Facebook page, see the page here:

It started with a parenting issue: how to get my kid to play less video games and spend more productive time in life and on his computer. Rather than fight with him, I learned more about his favorite game. Together, we researched it as a “niche,” and here’s what we found:

The main page has 6.4 million likes (a big tribe)
The tribe is active! They have their own lingo, a world championships they travel to, and they are passionate about the game
The demographic includes enough people 18-44 to justify entering (hard to sell to teens)
They answer the all important question: Would this niche buy a t-shirt?

I learned much about the niche using SEMRush, btw, really the only keyword and niche software I use anymore.

In the news: Facebook ads changed drastically yesterday! More user friendly, and it addresses the issue of differentiating between in post ads, side bar ads, and promoted posts in terms of how each displays differently to end users, and gives the advertiser more power over that process.

Says Facebook:

As before, Facebook will place your ad where we see it performing best — whether it’s in mobile News Feed, desktop News Feed and/or on the right-hand column. However, knowing some advertisers want to tailor ads based on where they will appear, we’re now giving marketers the option to choose where their ad will be placed. For example, a marketer looking to drive traffic to their website can now place a desktop ad with a link to their full desktop site, and a separate mobile ad that links to their mobile site. This means businesses can better tailor ad experiences based on where people will see their message.

As always, see the complete show episode at: or download the podcast at:



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