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Enhancing Your Social Marketing With Infographics

– Posted in: Content Marketing, Graphic Design

Our current social marketing strategy, (we call it Content Arbitrage) Includes creating great content every week for niches we are in, then distributing it to portals that have their own built in traffic. The mind map of the process looks like this:

All the Content Marketing formats we use in Escape The Matrix

All the Content Marketing formats we use in Escape The Matrix

As you can see, there is a whole node just for Infographics, which we use on Pinterest, Facebook, in blog posts and pages on websites, in slides and videos, and on tumblr. Why? BECAUSE PEOPLE LOVE THEM. In just a few short years content has gone from boring, long articles, to simple, easy to digest, graphically pleasing infographics. And why not? They are much easier and faster (and more enjoyable) ways to digest content.

Why Infographics?

And you may think an infographic is just pretty fluff that doesn’t matter, but au contraire! A punchy info graphic that tells a story can get a TON of likes on Facebook, Pins on pinterest, is necessary for your blog post and slides for your video anyway, so why not come up with a good one for all of your content?

What is “good,” you ask? Well, it doesn’t have to be Kids Chores infographicprofessionally done or amazingly clever to qualify as good. It just has to support your content, or tell a great, short message that stands alone without your content, in the case of Facebook postings. For example, on my Health and Wellness page, you can see examples of pretty people with great sayings on them, and that’s it. Pretty basic, but easy to create, tells a story, and is interesting to people.

As you can see on the right, we have a simple infographic that was created for one of our clients. They had a great blog post about helping children do chores, and we took that blog post and made it into easy to digest and punchy bullet points and phrases, broke it up into sections, laid it out vertically and added some clipart; BAM! an infographic!

Sounds easy, right? Well if not, and you’re wondering how we made this, let me guide you:

4 Easy Steps To Creating An Infographic:

  1. Break your content up –  into lists, bullets, quotes, stats, summaries, headlines, subheadlines, etc. Just break it up into smaller bite-sized sections that are quick to read and deliver a lot of information in a short message.
  2. R&D Other Infographics – go check out some other infographics on anything or specific to what your infographic is about. Pinterest is the obvious place to start, but Google images search has a lot as well as Google+. Just search for the keyword and toss “infographic” on the end of it.
  3. Sketch – layout the infographic on paper. Draw it up as you want it to appear on computer. For most of us, we can simply draw circles and stick figures with a pencil better and faster than we could do it on the computer. This step is really big to help you learn where you want to place things, types of images you want to use, how big the images should be compared to the text, and generally how long the infographic will be.
  4. Create The Infographic – the best way that we’ve found to create infographics is with a tool called Infographics Presence. It’s a browser-based application that has a lot of it’s own graphic elements (numbers, icons, arrows, banners, etc), images, great fonts, backgrounds, templates, and a pretty robust way to change elements to any color you want, scale them however you want, move them wherever you want, etc. It’s a GREAT tool, and easy to learn too! Check out another infographic we made with it!
  5. Promote – as seen in the mindmap at the beginning, the infographic can now be placed anywhere online. The most obvious place is your website, then Pinterst (simply because it’s the best platform for LOOONG images), then Google+ (can handle infographics pretty well also).
    But what about those places that aren’t so great for long images? (think Facebook, Twitter, Instagram) Remember those chunks of information you created back in step 1? Why not break up your infographic into those same bite-sized chunks? Now you can make 4-5 images about a specific step that then fits on these other platforms and links back to your post with the main infographic! Win/Win!

There’s your steps for creating a great infographic! Get to creating some content, grab the tool, and blast that out everywhere!

Or, if you still would HATE to create your own infographic, feel free to contact us. I’m sure we could work something out just like we did with our other infographics! (click the link to see a working example).

To your success! Dave.

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