The Top 100 Social Marketing Tools list was compiled by listeners of IMSoup this week. It's a really sweet list, broken down into these categories: 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) Social Listening Research Content Creation/ Curation Engagement Facebook URL Tracking/ Shorteners Twitter Youtube Pinterest Social Management [...]
Main Topic: Understanding Search Engine Marketing results The Midwiveses story -Local vs Global. If you search "midwife" in your area, local midwives will appear. A midwife in San Antonio isn't going to rank in SLC. Local rankings display in the "7 pack" along with their contact info. -Wikipedia ranks nation wide in the national results, [...]
Google Stuff: -For the first time ever, more people search on mobile than on computers. According to Search Engine Land: "The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently [...]
Perhaps the biggest misconception that is shared among marketers who consider themselves "non-techy" is the opinion that there is only one right way and a zillion wrong ways to market through social media. In reality, there are countless ways to establish a successful marketing presence with social platforms, but there are also countless-plus-one ways to [...]
If you've ever felt overwhelmed by trying to make a powerful social media presence for your business, you're not alone! Truth is, creating content for each of your social media platforms is daunting. Wouldn't it be cool if there was a social marketing easy button? Maybe there really is an "easy button" for social marketing, [...]
To just "have a website" is easy, but to have an efficient website that helps your company reach its goals takes some work and understanding. In our last show, Dave and Dan suggested that no matter what your goals for your website are, a few aspects must be considered. This suggestion gave birth to the [...]
Slideshare traffic: Slideshare.net boasts that it's "the largest content sharing platform" on the web. Well, it certainly gets us a lot of traffic. Recently, a slide presentation I uploaded got over 3,000 view in 72 hours, not too shabby. And... these are mostly business savvy individuals, not Youtube "entertainment" types. Check the presentation I'm referring [...]
OK, topic one on the radio show: The fastest way to get your first 1,000 fans. Oh, and why do we want fans again? Because people who like our pages are HIGHLY likely to buy from us! And, even if you don't have much marketing talent or experience yet, trust me, it starts with getting [...]