Google's Knowledge Graph search is all about their shift from being an information engine, to a knowledge engine. This simple, but profound shift in thinking, affects the SEO of every website, and drives the behaviors of white hat SEO types (like me!) If you are a current customer of ours, I HIGHLY recommend you read [...]
If you have been marketing online for any length of time, you HATE the massive percentage of traffic that Google Analytics (GA) throws into the "Direct Traffic" category. What is Direct Traffic? Well, who knows? It's meaningless. It's basically GA saying, "We have NO IDEA where this traffic came from." Nice. As the marketer spending [...]
So, it's probably safe to say that you've never laid awake at night wondering what content curation is, right? But, chances are that your marketing strategy could benefit from a little content curation magic. But what is it anyway? Simply put, content curation is the aggregation of internet info aligned in a way to [...]
Perhaps the biggest misconception that is shared among marketers who consider themselves "non-techy" is the opinion that there is only one right way and a zillion wrong ways to market through social media. In reality, there are countless ways to establish a successful marketing presence with social platforms, but there are also countless-plus-one ways to [...]
If you've ever felt overwhelmed by trying to make a powerful social media presence for your business, you're not alone! Truth is, creating content for each of your social media platforms is daunting. Wouldn't it be cool if there was a social marketing easy button? Maybe there really is an "easy button" for social marketing, [...]
If you've been paying attention to Google and the latest hearsay from them, you may have heard that Matt Cutts mentioned that there would not likely be another update to PageRank this year. Of course, when you hear something like that from Google, you should probably not just think that it's going to simply go [...]
If I could go back and do my online marketing career over again, the one thing I would change is what I marketed, and how I found the best items/ services to market online. As a rookie, what I usually marketed was stuff I liked, or was already sold on. It took me a long [...]
Google... Google, Google, Google. We love Google. Here at Escape the Matrix, we use them for a variety of different things from posting tid bits of info to our following, broadcasting our radio show, searching for the latest and greatest, and of course some SEO on all our sites and our clients' sites. Sometimes Google [...]
I'm super excited about the new course I'm creating for our Premium Members, where I detail out and show them every step of the way as I create, from scratch, a million dollar website! Here's the mind map and overview video to get you started. Enjoy! (Note that the premium training course referred to in [...]
A Sales Funnel varies a lot depending on your type of business, product, marketing channels, etc. In this course we will cover: -Case studies of 3 different sales funnels we actually use -How sales funnels vary depending on product and industry -Tools necessary for each sales funnel -How to measure and track etc. The graphic [...]