If you have been marketing online for any length of time, you HATE the massive percentage of traffic that Google Analytics (GA) throws into the "Direct Traffic" category. What is Direct Traffic? Well, who knows? It's meaningless. It's basically GA saying, "We have NO IDEA where this traffic came from." Nice. As the marketer spending [...]
If you've been paying attention to Google and the latest hearsay from them, you may have heard that Matt Cutts mentioned that there would not likely be another update to PageRank this year. Of course, when you hear something like that from Google, you should probably not just think that it's going to simply go [...]
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