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Google Analytics

Wow! “Direct Traffic” Conundrum Tested by Groupon

– Posted in: Google Analytics, Internet Marketing Training, Online Marketing

If you have been marketing online for any length of time, you HATE the massive percentage of traffic that Google Analytics (GA) throws into the "Direct Traffic" category. What is Direct Traffic? Well, who knows? It's meaningless. It's basically GA saying, "We have NO IDEA where this traffic came from." Nice. As the marketer spending [...]