Effective E-mail Subject Lines Writing effective subject lines is critical… but difficult to do week in and week out. And if you’re like me, in the rush to get out your newsletter or promotion you can easily send out some of your best content, only to have it aggressively ignored by thousands of people who [...]
Ever wonder what makes the difference between the millions of boring, non producing websites splattered all over the web, and the sites that seem to hypnotize visitors and almost force them to grab their credit cards and buy? Well, the major difference between sites that convert and make huge money and those that don't is [...]
But first, the product of the week! It does no good to create great e-mails if: -They don't get into inboxes -You don't have a great e-mail marketing system in place GVO. Check out their e-mail marketing and other solutions by clicking on the banner! So... here's a tool I have used for a very [...]
-Your niche. (Who are they? What do they want? What problems do they have that you can solve? How do they communicate?) -interest (Do I like this?) -need or want for your product or service (Do I need this, do I want this?) -building credibility with your prospect (Would I buy this from THEM?) -overcome [...]
This blog post is an excerpt from the latest training course we added to the premium membership program. Email is obviously a huge part of the business world in 2013. Some companies (see: The Clymb) entire marketing strategy is completely run through email. However, many studies conducted over the past few years have shown that [...]
Well, after all these years of "Is E-Mail Marketing Dead?" talk, good old-fashioned e-mail just continues to be one of the most powerful methods of communication. And take it from me, an e-mail blast to my 8,400 e-mail subscribers is WAY more powerful than a few tweets to my 45,000 twitter followers. But did you [...]
Email subject lines are absolutely critical to email marketing success. Marketing experts tell us that the number one thing that determines if an e-mail will be opened or not is who it’s from, and the second is the subject line. People check their e-mail quickly, and if you can’t grab their attention in a split [...]
A few weeks ago I sent out an e-mail marketing piece to my list, advertising a marketing product. It was fascinating because it achieved two "firsts:" 1. It was the first time I had marketed something that I hadn't personally used, or had a reasonable assurance from somebody that I trusted that it was a [...]
Sweet Lead Generation Tool. If you are a long time follower of this blog, you may have noticed that in the last few iterations there hasn't been any sort of lead capture mechanism. I know, it's against everything holy about internet marketing, the whole point is to build a list, right? Well, I've been so [...]
Recently, we studied the most common "spam words" that kept promotional e-mails from getting into prospects in-boxes. Our study is based on millions of sends, so I'm confident the info here is accurate. If you want your message to get through, don't use any of the following: $$$ % off Apply Online best prices Call now [...]