Perhaps the biggest misconception that is shared among marketers who consider themselves “non-techy” is the opinion that there is only one right way and a zillion wrong ways to market through social media. In reality, there are countless ways to establish a successful marketing presence with social platforms, but there are also countless-plus-one ways to get it wrong. The goal with episode 34 of our show was not so much to present you with the “how” of social media marketing for beginners, but the “why.” If marketers understand the big picture when it comes to marketing over social media, the daily marketing activity and content will come naturally. That being said, consider these Four Commandments For Social Media Marketing Beginners:
Commandment 1: Don’t start posting before you have a marketing strategy.
This may sound obvious, but you’d be surprised how many marketers try to throw their products or services at the public before they have any marketing direction at all. Who is your target market? What kind of relationship do you want to establish with your network? What social media platforms will be most effective in reaching your desired market? If you don’t have a “map” to direct your marketing efforts, you could end up anywhere, so do yourself a favor, and start with a strategy.
Commandment 2: Never treat your social media network any different than you would treat people in person.
We all know those people. The only time you ever hear from them is when they are posting about the latest and greatest product they are offering. The posts are usually loaded with exclamations, urgent language, and rarely have any direct aim. They are just a public plea for business. Real marketing is about building relationships, so treat your social media network the way you would treat them in person.
Commandment 3: Your profile should be 80% YOU and 20% BUSINESS.
Don’t get these ratios mixed up. People love to buy, but they hate to be sold. Additionally, people buy from those who they know, like and trust, so the real pros is social media marketing spend the majority of their time building quality relationships before pushing their products on anyone. And when it comes time for that 20%, make it still feel social, not “businessy.” Remember, this is attraction marketing, not push marketing.
Commandment 4: Just because you aren’t getting direct feedback in your social media, doesn’t mean people aren’t engaging.
Alright, I get it. This isn’t necessarily a commandment, but it is a crucial aspect of social media that marketers need to understand. Don’t get frustrated if all of your posts, tweets, and pins aren’t getting mountains of likes, retweets, and pins. People are well aware of the content you are putting out there, even if they aren’t commenting on it. Stay focused on creating good content, and don’t get frustrated if it’s not receiving the clicks you think it deserves.
Social media marketing is an ever-evolving art form. Just when you feel like you understand it, it changes. When it comes to social media, we are all students, so it is important to have a foundation of good principles, so when the technology changes, your marketing efforts won’t have to.